This is a branding project I did for Haas Hall Academy’s Bentonville campus. Haas Hall Academy is the number one ranked high school in Arkansas with a focus on college preparation. With this in mind, the branding needed to be somewhat scholarly while still giving the high schoolers something they could be proud to wear. I chose colors and typefaces that were serious but not stale. As I designed the mascot, I aimed to make something that would make sense both on a football field and a prep school shirt.